A brand is only as strong as the story people repeat about it. I write that story - and place it where it travels.
Three years across agency and in-house teams have taught me the unglamorous half of glamour: the journalist who answers because you never wasted her time, the creator who posts twice because the product actually fits her life, the press day that ends with coverage instead of leftovers. I run campaigns end to end - angle, list, pitch, logistics, follow-up, reporting - in French, German and English.
Diana Wolter is a German fashion PR, influence and communication specialist based in Paris, France. She leads influence for Northern Europe at Jimmy Fairly, after press roles at IC Insight Communications in Paris and The People Agency in Hamburg. Her work covers media relations, KOL and creator activations, press events, showroom management and brand storytelling for fashion, beauty and lifestyle brands - alongside fashion writing and the podcast Les Visionnaires de la Mode.
Trained in Paris and Düsseldorf - fashion communication at MOD'ART International, marketing and international fashion journalism at EIDM Paris and FDI Düsseldorf - which is where the writing habit comes from, and why a press release and an editorial page get the same amount of attention.
What a week looks like
Building the angle before the list. Calling journalists rather than blasting them. Picking twelve creators instead of two hundred, then making sure the parcel arrives on the right day with the right note. Running a press day from the floor plan to the last thank-you. Reading the coverage afterwards and saying out loud what worked. Media relations, influence and KOL activations, press events and press trips, showroom and press shopping, monitoring and reporting - in German, English and French.
